What customized markers does
- 140+ built-in icons across shapes, transport, places, infrastructure, nature, weather and signs
- Upload a custom icon (SVG, PNG, JPEG or WebP, up to 2 MB) for on-brand markers
- Pick a marker color from a 16-color palette or enter any hex value
- Five marker sizes, from very small to very large, to set visual hierarchy
- Optional marker animation to draw the eye to a list as the map loads
- Split your data across lists to give each segment its own marker style
Customized Markers in GeoMaps
In GeoMaps, markers are styled per list. Every list you add to the map — customers, prospects, depots, completed jobs — gets its own marker, so you can tell them apart the moment the map loads. Choose an icon, a color and a size for the list and every record in it adopts that look.
You can pick from a library of more than 140 built-in icons — shapes, vehicles, buildings, retail, infrastructure, nature, weather and warning signs — or upload your own icon (SVG, PNG, JPEG or WebP up to 2 MB) to match your brand or symbology. Five size presets and an optional entrance animation help the most important locations stand out without cluttering the map.
It's part of GeoMaps' mapping tools, so it works hand in hand with the rest of your map.
Where customized markers helps
Sales territories by segment
Put enterprise accounts, SMB customers and open leads on separate lists, each with its own icon and color, and a sales manager can read the makeup of any region at a glance.
Field service and assets
Map depots, technicians and job sites with distinct markers — a wrench for jobs, a truck for vehicles, a building for depots — so dispatchers always know what they're looking at.
Retail and franchise networks
Use a branded custom icon for your own stores and a contrasting marker for competitors, turning a crowded market map into a clear picture of where you have presence.
Customized Markers FAQ
- Can I color markers by a field in my data?
- Marker styling is set per list, so the way to color by a value is to split your records into lists — for example one list per status or region — and give each list its own color and icon. Every record in a list shares that list's marker style.
- Can I use my own icon?
- Yes. You can upload a custom icon as an SVG, PNG, JPEG or WebP file up to 2 MB and use it in place of the built-in shapes — handy for matching your brand or an existing map legend.
- How many icons are available?
- There are over 140 built-in icons grouped into categories like shapes, transportation, places, infrastructure, nature, weather and warning signs, plus the option to upload your own.
- Can I change how big the markers are?
- Yes. Each list has five size presets, from very small to very large, so you can make priority locations larger and keep background data subtle.